Any business or politics are done by people. And people like to celebrate (especially in Georgia and Russia) – the New Year, state and religious holidays etc. But first of all, they like to celebrate their birthdays. Our calendar is a working instrument helping to establish and develop informal friendly relations between people in the corporate world, as well as in the state organizations. It is always nice to receive birthday congratulations, especially if they are unexpected. The presence in such calendar is also an effective PR instrument to promote a public person or a corporate leader. Last, but not the least: birthday calendars are perfect New Year corporate gifts.
For the next 2015 year Maximov has been preparing two Birthday Dates Calendars for Georgia – GEORGIA STATE & BUSINESS IN BIRTHDAY DATES and GEORGIA – RUSSIA IN BIRTHDAY DATES (see for details about the Calendars at the separate pages of this site Chapter). In both cases they will be table-top reference calendars containing the dates of the birthdays of 1.300 – 1.500 state officials, top administrators,business owners, CEOs and top-managers – the decision-makers in Georgia politics, bureaucracy business. Correspondingly, the list for Georgia – Russia calendar will include influential officials and businessmen involved into the development of economic and cultural relations between two countries.
LANGUAGE. It’s impossible or at least ineffective to produce the Calendar in two or three languages. Keeping in mind the specifics of the topic, it’s much more reasonable to produce the first Calendar only in English (to include Georgian diasporas members abroad and foreign businessmen working in Georgia) and only in Russian for the second Calendar.
DISTRIBUTION. All heroes of the calendar will get a complimentary copy on behalf of Maximov & Partners, therefore it’s guaranteed that the Calendar will become a compulsory attribute of any cabinet involved into development of Georgia-Russia relations. Taking into account a delicate manner of the current political relations between two countries, such an approach would be politically safe, as a New Year gift will be done by a private company owned by the Russian, who now permanently lives in Georgia and develops business based on Georgia-Russia business cooperation. Some of the Calendar participants will buy additional copies for their New Year gifts. The companies which will place their ads in the Calendar will get additional copies as a part of a package deal. There will be orders for corporate customization of the Calendars for companies who are strongly involved in Georgian-Russian business cooperation.
The total print-run of the Calendar will make up approximately 5.000 copies.
FINANCING. Maximov doesn’t need any financial support from the state to realize this project. Financing will be ensured by his own funds and/or corporate money delivered by Georgian/Russian advertisers and sponsors. But such a project needs some administrative support from the Government.
EXPERIENCE. Maximov had been producing such Birthday Dates Calendar for 14 years already. Normally Maximov Publications produces one federal and up to six sectoral calendars in Russia plus sells a few franchizes to produce such calendars in the Russian regions.